Description: Black and White flier promoting Vouant Communication’s Graduate Leadership Conference.
Process (Programs, Tools, Skills, FOCUS principles): I first sketched four separate designs for this flier. I then chose the one that my friends, sister, and I liked the most. From there, I started on my draft in Adobe InDesign. I chose to create a type of flow on the left side of the flier with the white space. I created repetition through my use of the two gray boxes appearing on the top and bottom of the flier. I also tried to create a type of unity and repetition through my use of the “stepping rectangles” directly to the left of the picture. You can also find this “stepping” on the bottom of the left side with the logo and date/time/place information directly above it. I also made the first phrase of the body a slightly bigger font and italicized it to make it contrast with the rest of the body, which is generally small, but readable font size. I was provided the logo, text, and picture.
Message: My message for this particular flier is to let my audience know of this conference, what it is about, and the date/time/place of the event.
Audience: Recent college graduates or college seniors.
Top Thing Learned: I think that learning how all the design elements work together (like in FOCUS) was the most important thing that I learned. Learning how to use InDesign was also pretty important, but I feel like learning the design principles has more of a significance. I loved how if I used the principles, everything just seemed so much more visually appealing.
Title Font Name & Category: Bernard MT Condensed-Modern/Slab Serif
Copy Font Name & Category: Helvetica CY-Sans Serif
Links to images used in this project: