Description: A full-bleed, color event ad meant to promote a fundraiser using only Microsoft Word, scanner and Photoshop (strictly to only check pixels and image size).
Process: I first found the image I wanted to use in a National Geographic magazine and immediately knew that I wanted to promote an event that was planning to save animals. I then scanned the image, which was an entire page, and checked the pixels on Photoshop. I then added it to my document, sharpened the image and added a side bar to add text to. I didn’t want to cover up, or crop much of the image because it really is a beautiful photo. I didn’t want to take away from it that much. I added the title, date, time, place and benefactor in the side bar. However, I added the body text on top of the picture, within the empty area created by the trunk, to create some asymmetry and contrast. I believe that if I kept the body text on the side bar with all the other text, it would’ve been too text-heavy on the left side. I made sure that all my text in the side bar is aligned to the right, and I made sure that the body text was aligned with the orange bars within the side bar. I used Microsoft Word, http://pdf2jpg.net/ (PDF converter), Scanner from the Library, and Photoshop (only to check pixels and image size).
Message: The message for this ad is that the African Elephant is going extinct and we need donations to help that not happen. I am trying to create an emotional appeal or connection with my audience with my large title that emphasizes “Save” and the picture of the mother elephant and her baby.
Audience: My audience is anyone over 18. This is a public fundraiser and anyone who can donate (adults) can come and help the cause. So, my audience is a broad one.
Color scheme and color names: I used a complementary color scheme, using blue and orange as my complementary colors. I used the shade fourth from the middle for both the orange and the blue.
Top Thing Learned: I learned some fascinating design elements in Microsoft Word that I had no idea existed.
Title Font Name and Category: Superclarendon Regular & Italicized-Slab Serif (or Modern, it seems to be in the middle)
Copy Font Name and Category: Athelas regular- Slab Serif (or Modern, it seems to be in the middle)
Scanned images used, sources, original sizes, location of scanner used: I scanned this image on October 5, 2015 from the September 2015 issue of National Geographic, found in the David O. McKay Library. The image was originally 14” x 5 1/8”. The final dimensions of the image, after I had scanned it were 1039 x 1650. I scanned this image on the first floor of the Library, in the commons, using the provided scanner.