Description: A Logo for “Lil’ Miss Boutique”.
Process: For the logo project, I did research on the Internet to get some inspiration and formulate some sketches of ideas. I chose three sketches to create using Illustrator. I used many parts of Illustrator such as the shape tool, the eyedropper and pen tool. I then took a vote of my peers to see what their opinions were considering my three different ideas. My first design was the most popular and I liked it the best as well. I then refined and slightly altered my logo to make it more visually appealing. I aligned the top and the bottom of the text with the top and bottom of the umbrella. I also aligned both the left and right side of text using kerning. I then created a gray scale version of my logo and a copy with a background and the words white.
Programs/Tools Used: Adobe Illustrator
Message: It is a logo for a Boutique, so the message is simply meant to provide good advertising and branding.
Audience: My audience consists of young women from older teen girls ranging to younger women.
Top Thing Learned: How to alter shapes to make a recognizable shape (ie. a bird in the Twitter logo using circles or my umbrella using lots of circles, a star and some lines).
Color Scheme: Split Complementary Color Names: Lime, Gold and Purple
#1 Font Name & Category: Noteworthy (Decorative/Sans Serif)
#2 Font Name & Category: Arrus BT (Oldstyle)