Description: A business card and letterhead with matching logos and design elements.
Process (Programs, Tools, Skills):
I created the logo using Illustrator. I used a font that I really liked that I downloaded from dafont.com because it was just as classy as my previous font. I used all caps to keep the two words balanced on either side of the ring. I created the ring by combining a hexagon and a star in such a way to create a diamond. I then added it to the circle to create a ring.
I created my first page consisting of the front and back of my business card, using InDesign. I specifically made the front of the business card very simply and classy. I did this because there is a beauty and elegance in the simple. I also really liked how by just glancing at the top of the business card, someone could easily recognize the company (if it were a real, familiar company). For the back of the business card, I added the logo with the company name so that if someone didn’t know the company, it was there. I also used a font from the same website to get the beautifully simplistic font I chose for the information section.
On the second page, I also used InDesign to create the letterhead. I used the teal bar across the top to repeat the color that I chose for the ring on the front of the business card, and the bar on the side of the back of the card. I simply repeated the font choice and information, for the information section of the letterhead. I once again added my logo to once again use more repetition and branding. For the watermark, I simply enlarged my design of the ring, reflected it and took down the opacity to about fifteen. I hoped that by placing it where I did, that the viewer’s eye gets drawn back into the page to create some visual flow. Programs/Tools Used: Adobe Illustrator and InDesign
Message: My message is to advertise a bridal store in a classy and elegant way.
Audience: My audience consists of women who are preparing to get married.
Top Thing Learned: The top thing that I learned is how to repeat key elements in multiple formats in order to create a sense of harmony and unity.
Color scheme and color names: Monochromatic (Teal)
Title Font Name & Category: BodoniXT/Modern
Copy Font Name & Category: Champagne and Limousines/Sans Serif